Our Culture

Our Culture

UScellular holds annual Inclusion Summit

The 2021 Inclusion Summit was a virtual three-day event featuring UScellular leaders, associates, and guest speakers from across the country who shared what Diversity, Equity, and Inclusion looks like in 2021. This year’s theme, Rise Up, asked attendees to consider how to individually and collectively Rise Up to take that next step and move from talking to taking action.

The theme was chosen in light of this past year’s myriad of challenges – overcoming a pandemic, balancing work and life in a whole new light, experiencing social unrest across the country, and learning how to embrace each of these topics with those around us.

President and CEO Laurent Therivel kicked off the summit and spoke about our commitment to Diversity, Equity, and Inclusion. He shared his personal stories about how he rises up, and how others have risen up for him in his life.

The topics from the Inclusion Summit ranged from what it means to be an inclusive leader, to changing the narrative and removing the stigma of mental health and marginalized communities.


TDS named Best Place to Work for Disability Inclusion

TDS Telecom was named Best Place to Work for Disability Inclusion, earning a score of 90 out of 100 on the Disability Equality Index (DEI).

The DEI is a joint initiative between Disability:IN and the American Association for Persons with Disabilities (AAPD). It is the world’s most comprehensive benchmarking tool for Fortune 1000 companies and an objective assessment of their disability inclusion policies and practices.

By taking the DEI, companies can demonstrate their commitment to disability inclusion and equality, as well as broader social issues. In its seventh year, the DEI continues to see an increase in participation by businesses.

In 2021, following the global pandemic, the DEI was modernized to add new non-weighted questions about innovative technology to advance digital and remote accessibility; mental wellness benefits; services for Deaf and hard of hearing employees; and flexible work options.

Globally, people with disabilities represent over one billion people. Disability is a natural part of the human experience, and it crosses lines of age, ethnicity, gender, gender identity, race, sexual orientation, socioeconomic status, and religion.

Developing our culture at TDS starts with taking care of our people. Beyond the foundation of providing a good benefits package, a living and fair wage, and a safe workplace, we are creating a workplace where employees and associates feel engaged and included. We adhere to equal opportunity, which leads to greater diversity of thoughts and ideas and the innovation we need to move the business forward. We are committed to continuous training and learning – hallmarks of TDS since its founding.

U.S cellular logo

A Culture of Energy, Diversity and Continuous Improvement

UScellular has cultivated a setting where support, inclusivity, empowerment and respect converge to create a whole greater than the sum of its parts, and a philosophy that emphasizes the need to continually advance, improve and succeed.

The Dynamic Organization

Every associate at U.S. Cellular can make a meaningful contribution – and every voice is heard and respected. We call it the Dynamic Organization.

Dynamic Org

Training and Development

U.S. Cellular makes an exceptional commitment to training and development. Associates receive learning and performance tools, foundational programs, onboarding courses and other resources. Associates use the Learning Management System (LMS). It includes online courses for professional and personal development, and tracks training history.

At UScellular, each associate completes about 20 hours of training based on internal learning management system data from 2020. External development is currently not tracked.

Diversity & Inclusion

Diversity is a core value of UScellular’s Dynamic Organization. Diversity inspires creativity that fully engages the different backgrounds and talents of our associates. We know that inclusively led diverse teams create industry-leading innovation that gives UScellular a competitive advantage in the workplace and marketplace.

Our mission is to passionately bring different people and perspectives together to collaborate, innovate and grow the business. We know that winning requires the efforts of our entire team, and that we must collaboratively foster a culture of inclusion where our differences are respected, valued and used to create innovative, high-performing teams. To support our diverse workforce, we have eight associate resource groups.

Associate Resource Groups

Our all-inclusive Associate Resource Groups (ARGs) are volunteer, company-supported and associate-driven groups, drawn together by common characteristics, purpose and commitment to being a resource for our associates and the organization.

Supplier Diversity

UScellular is committed to building a strong Supplier Diversity Program. The foundation of our program consists of internal and external deliverables to help ensure program success for all UScellular stakeholders. UScellular is committed to enhancing the use of diverse businesses by proactively developing relationships with minority, women, veteran, service-disabled veteran, disabled, members of the LGBTQ+ community, disadvantaged and local businesses within our supply chain. This includes, Minority Owned Business Enterprises (MBE), Woman Owned Business Enterprises (WBE), Disabled Veteran Owned Business Enterprises (DVBE), Veteran Owned Business Enterprises (VBE). The foundation of our program consists of internal and external deliverables to help ensure program success for all UScellular stakeholders.


TDS Telecom Company Values

At TDS Telecom, our associates make the communities we serve, the services we provide, and our company better.

core star values

Training and Development

At TDS Telecom, the average hours of training for 2020 per employee is 23 hours.

Diversity, Equity & Inclusion

TDS Telecom’s commitment to DE&I is a shared value of "Investing in People.” We embrace and endorse the concept of a diverse and inclusionary workforce and strive to have the company reflect the communities it serves. TDS Telecom seeks to broaden its associate base and engage an innovative workforce across areas of Ethnicity, Age, Gender, Generation, Sexual Orientation, and Personal Abilities. It is TDS Telecom’s belief this will foster creative viewpoints, problem solving, and team synergy to increase the productivity and sustainability of our business.

This year, TDS Telecom launched their Diversity, Equity & Inclusion Active Vision Team made up of company leaders who meet bi-monthly to create strategic vision and action plans for advancement of Diversity & Inclusion goals. This group functions as a D&I Executive Council for the Company. 2020 also marked the pilot of their Unconscious Bias Training which will be expanded in 2021 to offer at least four trainings to 120 associates.

Associate Resource Groups (ARGs)

Associate Resource Groups (ARGs) are made up of associates who share similar ideas, backgrounds, ideals, gender, ethnicity, cultures or common interests, Associate Resource Groups are all about building small, connected communities within the workforce.

Learn more about each group.

ARGs Group


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At TDS we celebrate our people..

top award

Every year, the TDS Outstanding Performance (TOP) awards honors the “best-of-the best” from across the TDS Enterprise. Individuals and small teams are recognized for projects and business solutions that have a great impact carrying out their organization’s mission and demonstrating achievement of excellence and better-than-expected results for the project.

top award trophies

We follow the TDS Way

We encourage innovation with the TDS Concept team

At TDS, a working group is generating real business solutions and developing a number of emerging leaders along the way.

Meet... The Concept Team.

tds concept team

The Concept Team is a cross-organizational team tasked with identifying as many solutions as possible to a business problem within a four-to-six-week timeframe. There are no constraints placed on the team in terms of types of problems they work on, the approach they take to attack those problems, or the solutions they deliver.

In under two years, the team has worked on more than eleven significant business initiatives yielding a number of creative solutions to TDS specific issues.


ACE logo

ACE! is an Associate Resource Group at TDS Corporate that works to inspire women to be their best selves by offering opportunities to connect with other women at TDS and engage in meaningful dialogue focused on topics related to women in the workplace. The group empowers women to be their Authentic selves in a Collaborating & Engaging environment.

Panel ACE ACE Gives Back